Distribuição de Amostras
O Sampling ou distribuição de amostras é uma forma bastante eficaz de fazer publicidade, proporcionando ao consumidor a possibilidade de experimentar e avaliar o produto oferecido. As ações de Sampling podem ser efetuadas em caixas de correio ou em mão, dependendo do público alvo a atingir e é um método que permite quebrar as relações de fidelização do consumidor face a produtos concorrentes.
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